Marketing program wins a Crystal Achievement Award from Window & Door
WASHINGTON, D.C. (Sept. 6, 2007) - Milgard Windows & Doors has been recognized by a leading trade publication for its "Get Smart" campaign to launch the Tuscany™ Series vinyl replacement windows and SmartTouch™ lock.
Window & Door, a publication serving the window and door industry, honored Milgard with a 2007 Crystal Achievement Award for the Most Innovative Marketing Program in the Large Manufacturer category. According to the magazine, the Crystal Achievement Awards "recognize significant achievements in window and door technology, manufacturing and marketing."
"The Tuscany Series and SmartTouch lock demonstrate our innovative approach to product development, so an equally innovative marketing program was needed to introduce them," said Maureen Faccia, Director of Marketing at Milgard. "It is an honor to be recognized by an important industry publication like Window & Door."
The "Get Smart" campaign was designed to generate excitement about the Tuscany and SmartTouch launch. It included a metal briefcase labeled, "CLASSIFIED: INNOVATIVE PRODUCT INSIDE." Inside was product literature, a tape measure with a "secret" message and other materials to convey the innovative features of the product. The package was shipped or hand-delivered to Milgard dealers and prospective trade customers.
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About Milgard Windows & Doors
Milgard Windows & Doors, a Masco company based in Tacoma, Wash., offers a full line of wood, aluminum, vinyl and fiberglass windows and patio doors for builders, dealers and homeowners, all backed by a Full Lifetime Warranty, including parts and labor. The company has been recognized for manufacturing the nation's highest quality vinyl windows six times in a yearly survey sponsored by Hanley-Wood Inc., publishers of Builder magazine. Milgard has over 3,700 dealer locations nationwide. For more information, visit www.milgard.com or call 1.800.MILGARD.
About Masco Corporation
Headquartered in Taylor, Mich., Masco Corporation (NYSE: MAS) is one of the world's largest manufacturers of brand-name consumer products for the home and family. Masco is also a leading provider of services that include the installation of insulation and other building products. For more information, visit www.masco.com or call 313-274-7400.
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- Cathy Ma
- Milgard Windows & Doors
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